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Braemac Partners with MediaTek to Extend Value-Added Distribution of MediaTek’s Genio and IoT Development Platforms

Sydney, AU <Feb 4, 2025> – Braemac, a global leader in semiconductor distribution, electronic components, interface products, systems, and services, has today announced the signing of a distribution agreement with MediaTek, a leader in systems-on-chip (SoC) for mobile device, home entertainment, connectivity, and IoT products. This announcement extends their distribution line card to meet the growing demands to develop IoT and intelligent devices in the Australia and New Zealand markets.


By combining MediaTek’s cutting-edge technologies with Braemac’s renowned demand creation capabilities and extensive market reach in the IoT embedded market, this partnership is poised to deliver unparalleled value to customers in the region.


MediaTek Logo

“Braemac is excited to partner with MediaTek in Australia and New Zealand, delivering power-efficient, high-performing Genio IoT SoC and smart modules to our customers. We’re thrilled to deliver the higher value proposition to the market. MediaTek’s marketing leading cellular and connectivity technologies will also be the added benefit for customers to take advantage of.” said Jonathan Mitchell, President of Braemac. “We look forward to a work together to help our end customers be competitive and successful in their businesses through this partnership.”


“Braemac’s deep customer engagements and technical capability, along with its value-added distribution and system integration capabilities, are well-known and respected in this region.” said Miles Sun, Vice President & General Manager of Corporate Sales Asia & Africa, MediaTek.  “We look forward to working together with Braemac, as we execute a shared vision to support IoT businesses across a wide range of industries in Australia and New Zealand.”


In an industry driven by performance, power consumption, connectivity, security, reliability, time to market, and cost, Braemac and MediaTek IoT Business Unit’s commitment to innovation, customer satisfaction, and technological advancement solidifies their positions as leaders in this dynamic technology sector.


For more information, please contact Braemac. 


About Braemac

Braemac is an Australian-based global business, with over 35 years of experience in the electronics industry. Acquired by TTI, Inc. in 2023, Braemac is one of the most respected IPC/IOT product suppliers in the ANZ region. With offices in all major Australian capital cities, and offices in key locations in the US, Europe, New Zealand and Asia, Braemac offers innovative and leading-edge devices, systems, and supply chain solutions to engineers, developers, integrators and manufacturers.

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